The F2B Power Blog

Information, insights, and ideas to help educate, motivate, and empower you and your team.

Blog, News & Events​​

Here’s where you’ll find the latest on new tech offerings and advancements, insights on powerful storytelling for your brand, and much, much, more.

Prepping for Pack Expo

F2B’s Tech Trend Insights for Pack Expo East Pack Expo is the international and multi-location event of the season for exhibiting professionals in the...

The Winning Play

Unleashing the Power of Gamification for Lead Generation The perfect sales strategy is like a finely tailored suit–only achievable by those who know the...

Trade Show Truths

Transforming Costs into Customers Let us share a little secret–the key to making trade shows a game-changer for your business lies not just in...

Illuminating Innovation

How LEDs are Transforming Trade Show Exhibits We’re on the forefront of an exhibitor revolution, with the next generation of marketers calling for the...

The Power of Presence

Why In-Person Events are Here to Stay In an era dominated by digital communication, the question arises: Why should marketers invest effort in trade...

Illuminating Insights

Exhibit Elevation Trends for 2024 As we step into plans for the new year on the show floor, a glimpse into the future unveils...

The Print Problem

5 Reasons to Consider A Digital Transformation Staying relevant and adaptable with your marketing materials is crucial. While traditional print materials have long been...

Digital Transformation Sessions

Brainstorm Ways to Break Free While we may preach about the power of storytelling and the impact of technology to digitally transform your business...

Commanding the Show

Giving Control to Customers Autonomy is a hot buzzword right now, and it’s no mystery why. People are craving control over their experience in...

Beacons of the Future

Using Technology to Tell Your Brand Story Having a comprehensive brand message is half the battle when it comes to trade show and event...

Turning Lead Into Gold

The Art of Storytelling on the Show Floor Every pitch starts with the elements of a story–the shared goals are all there. The challenge...

Selling Stories

Why You Should Reframe Your Pitch Stories are the fairy dust that turns ordinary interactions into meaningful connections. Pitches are old fashioned information overhauls,...

Leveling up your Trade Show

Gamification and Swag Bags We are all familiar with the swag bag vultures–attendees who browse the show floor with no other intent than simply...

Man Over Machine

How MFG Pros can Improve Event Marketing We all know that bringing big machines to trade shows creates a jaw-dropping spectacle, but the real...

Sustainable Swaps for Marketing Collateral

Going Digital The trade show industry is known for big numbers. Millions of attendees, thousands spent on booths–but there’s one number we don’t talk...

Event Experience Experts

Taking Cues from Pop-Up Stores to Boost Attendance and Excitement The line between trade show activations and pop-up shopping experiences has been blurring, and...

The Great Exhibition

Blueprints from the Past From the desk of our BD + Media Rep, Megan A. Granett. We’ve come a long way since 1851, but...

Enchant at Events

Eco-Friendly Booth Design Little known fact: F2B stands for Free 2 Be. Why? Because we believe that exhibitors should be free to be their...

Eat With Your Eyes

How food and beverage players are standing out at events. C-store + snack brands know better than anyone that people eat with their eyes,...

12 Reasons to Embrace Flexible Content

We all have experienced some kind of buyer’s remorse. Now imagine that feeling every time you set up your booth for a Trade Show....

Sustainable and Limitless: The LED Revolution

Discover all of the benefits of LED Displays Budget is everyone’s least favorite six letter word–always limiting, always looming. More and more exhibitors are...

Saving Sales Pros from Printed Pitfalls

Ditch Print – Dominate with Digital The old-school rigidity of printed materials is like trying to fit a square peg into a round hole....

How to Hit Your Pitch out of the Park Every Time

How do you pitch? Slowball, fastball, or maybe you prefer no ball at all? In the ever-evolving landscape of sales, it’s essential to have...

Interactive Marketing: How to Use Touchscreens the Right Way

If not used correctly, touchscreen displays are digital gems that can quickly become budget busters and a source of frustration. We’ve discovered some of...

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