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The F2B Power Blog

Information, insights, and ideas to help educate, motivate, and empower you and your team.

Enchant at Events

Eco-Friendly Booth Design

Little known fact: F2B stands for Free 2 Be.

Why? Because we believe that exhibitors should be free to be their best selves on the show floor.

Events aren’t just for the attendees. They’re for your sales team too.

How often do you walk through the exhibit hall and see countless professionals, chained to their table, just waiting to pitch someone or something–or worse, just staring at their phones and ignoring the passersby? It’s a sad sight, dull faces behind dull tablecloths, suits wrinkling like banners.

It’s our job to ask how we can turn that around, and bring the life back to live events. Virtual seminars, while amazing in terms of accessibility, have allowed us to be complacent in our marketing, thinking that if we build it, they will come.

When there’s 300+ other booths next to you, it’s integral to do something that will stand out.

Give your sales team something to stand for, by clearly broadcasting your story and providing intriguing elements that will draw attendees in.

We’re seeing exhibitors transition from static signs and plain furniture to solutions that can do double duty, LED displays as backdrops and decks, kiosks for leads and media kits, touchscreens to switch between schedules and demonstrations, and dynamic, flexible content as far as the eye can see.

Elevate your event presence by prepping your team with all the tools they could possibly need, and see how they soar.

 

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