Going Digital
The trade show industry is known for big numbers. Millions of attendees, thousands spent on booths–but there’s one number we don’t talk about enough. Trade shows and conferences make a mind-boggling 600,000 tons of trash annually. That’s 2,000 Boeing 747s.
How can we explore ways to significantly reduce this waste without breaking budgets on “green” options?
One top change exhibitors are making is in the way they distribute media. Instead of tossing up to $3k of printed materials at attendees and in trash cans, exhibitors are making a one time investment with exponential return by digitizing their media. It’s greener, it’s more cost effective, and it enables sales teams with more tools than ever before.
Digital Media Kits:
By turning brochures into media kits, you allow for as much information as the attendee needs.
Combine all arms of your business, include videos, quizzes, and interactive media pieces for leads to explore and learn from.
You won’t be forgotten on the floor or crumpled in the bottom of a briefcase–with easily integrated lead capture + your brand in their pocket.
Trackable Interactions:
Going digital doesn’t just save paper; it also offers a wealth of data and insights.
With digital media kits, you can track how attendees interact with your content.
This means your sales team can follow up with potential leads more purposefully, armed with knowledge about what interests them most.
Cost Efficiency:
The financial benefits of going digital are more than surface level.
While printing costs can quickly add up, creating and maintaining digital media kits is a one-time investment.
It’s not just environmentally friendly; it’s budget-friendly too.
