F2B’s Tech Trend Insights for Pack Expo East

Pack Expo is the international and multi-location event of the season for exhibiting professionals in the processing and packaging industry. With Expo East approaching in a few weeks in Philly, we want to highlight some of the reasons why elevating your exhibit with the use of interactive technology is key to wielding the power on the floor.

With 400+ exhibitors on the show floor focusing on Machinery in action, Processing equipment, Materials and containers, Digital printing and labeling, and Automation and robotics–that’s a lot to fit into one space. Not every company can have a full island to show off their new innovation, exhibitors have to get creative and see how we can make the floor work for us.

Enter, technology. From LEDs to interactive kiosks to games for promoting buzz, we’ve helped teams at Pack implement it all–to rousing success.

Sustainable Exhibits

We’re preaching about green packaging? Why aren’t we practicing those efforts when it comes to how we exhibit?

Reprinting costs for displays often outweigh the benefit of updating consistently for new material. With an LED background, you have endless flexibility for updating (and translating for overseas Pack Expos!) as well as the ability to livestream in experts or warehouses, to extend your booth space beyond the isle.

Shipping Expenses

The cost of bringing tons of machines to the floor for live demonstrations can be insurmountable, and get lost in the sea of other large robots and innovations (that may be offering better swag giveaways).

Exhibitors are switching to interactive digital exploration, with portfolios and interaction based touch maps allowing for a full education in a quarter of the space. Multimedia aspects fit snugly into one cloud based platform, ready for your team to tap into at the touch of a screen.

Meaningful Lead Generation

Lead scanners on the floor will only provide you with so much information–make real impact in your ROI by using your own martech to collect lead data. From media kits to gamified experiences on the floor, it includes integrated follow up for collateral sharing–and the best part, metrics and data on what your leads are truly interested in.

Don’t just serve your sales teams some names and emails of people who wanted a free pen. Provide them with details on market interest that they can use in follow up.

Perfecting Pitches

Talking about sales teams!  Pros on the floor usually wear too many hats. To keep the sales game strong, it’s essential to have their back. Dealing with a mix of business arms is no joke, and that’s where a specialized approach comes in. Imagine having a dedicated support crew that’s all about perfecting booth setups and showcasing top-notch tech.

With the logistics handled, sales pros can do what they do best – building connections and sealing the deal.

As we gear up for Pack Expo East, let’s reimagine how we showcase our innovations. Elevate your exhibit with interactive technology, harness the immersive power of LEDs, and ensure your sales teams are supported across every facet of your business. It’s not just about standing out; it’s about creating an immersive and memorable experience that resonates with your diverse audience. See you in Philly!