Using Technology to Tell Your Brand Story

Having a comprehensive brand message is half the battle when it comes to trade show and event marketing.

The other half? Making sure it gets seen.

The show floor is a fight for attention, with hundreds of other exhibitors showing off their best innovations and products, ready to jump in and swipe your sale if you don’t approach attendees in the right way. Informing attendees without overwhelming them is a delicate dance, but one that’s easy to perfect with a few tools.

Competitive Exhibitors

Technology is key to being worthy of consideration as a competitor when at events–everyone from the 10×10 booths to the huge island booths is integrating at least one element of it.

The options are endless, but the goals are the same–providing quality education with immersive elements, allowing attendees to better receive and retain information.

We have three favorites to help tell your story on the show floor–all with their own unique take on immersion, and all providing intense benefits to your customer relationships.

LED Walls

You’ve heard the advice “Show, don’t tell.” We’re here to tell it to you again.

Video is 95% more memorable than static images, and receives 38% more immediate engagement.

You can’t argue with that.

The added bonus? Endless opportunities for what you want to showcase. Scheduled content, warehouse tours, livestream demonstrations, and sponsor branding can all share the spotlight on one piece of hardware. Your full story, no matter how much space you have.

Interactive Kiosks

It’s not really about the kiosk. It’s about how you can use it. Our favorite? Digital Media Kits. It’s the simplest way to transform your brand, taking your favorite materials and turning them into an interactive experience.

Providing interaction metrics to your team and allowing attendees to take the kit home with them on their phone, instead of a brochure they’ll lose (cutting down on the tons of waste made by trade shows each year) give you instant added value to every interaction.

Interactive kiosks allow attendees autonomy, learning on their own time and exploring the arms of business that they have interest in.

Giving customers the chance to escape neverending pitches and have control over their experience is endlessly valuable. They’re a simple addition to any booth floor plan, and powerful enough to say it all.

Gamification

You’re competing for attention. Why not lean into it? Starting with the facts: it’s great for lead generation. You can brand almost any kind of touchplay game with your company’s logo, products, facts, and more–creating recognition and buzz around your exhibit.

Attendees will fight for leaderboard spots, and in the process open up to longer conversations and exchange their information for that coveted main prize you may be offering 😉

Speaking of swag bags–they’re a staple of the show floor. How many thousands of dollars are you spending on pens? By using a game and having attendees compete, you can give out higher value prizes to the top competitors–ones that relate to your brand or passions. Hometown game tickets, branded appliances, vacation packages!

You can say more with action than inaction.

Step Up Your Sales

Technology is a game changer when it comes to broadcasting your story–it’s a key part of making sure you get noticed at events, when people often form tunnel vision based off of what they can visually connect with.

Customers love to eat with their eyes, then decide what exhibitors’ information they pack up to go. Make sure your company is one that they share at the table when they get back to the office.