5 Reasons to Consider A Digital Transformation
Staying relevant and adaptable with your marketing materials is crucial. While traditional print materials have long been a staple in this industry, it’s time to reevaluate their role in your strategy. Here are five compelling reasons why print might be a problem in your future, and you may want to consider your steps into a digital transformation.
1. Product Phase Out: The Never-Ending Cycle of New Materials
Products don’t last as long as they used to, and new innovations are hitting the manufacturing line every day. As new products are introduced and old ones phased out, the need for updated banners, backdrops, and promotional materials becomes constant. Constant redesigns and print runs render old materials invalid, deadlines for events tight, and tosses money in the trash.
2. Rebranding Woes: New Look, New Costs
Rebranding can give your company a fresh start, but it often means saying goodbye to existing print collateral. It’s like starting with a clean slate, but the chalk you need to write on it costs 2x more this time around. Your wallet might cringe, and the environment might too. If everything is already digital, the only thing that will pile up during redesigns is the amount of FINALFInal3 documents on your graphics team’s harddrives.
3. New Product Launches: Forever Needing Fresh Stuff
Introducing new products and putting them in the spotlight at events is a fundamental part of Trade Shows. Every new product launch requires additional media production or a full catalog overhaul. It’s a constant hustle to showcase what’s new and exciting. You want to make sure you highlight the best and brightest–and you can’t exactly do that properly with an insert into your pre-printed materials.
4. Industry Shifts: The Price of Targeted Print
As industries evolve, the challenge of targeting the right audience with print materials becomes increasingly costly. It’s like trying to hit a moving target. If it’s all digital, the minute you have your content ready to go, it’s just a matter at aiming at the bullseye of key players.
5. Environmental Concerns: Our Planet’s Sake
In today’s eco-conscious world, it’s essential to consider the environmental impact of the printing industry. Printing contributes to deforestation and environmental degradation. Events generate around 200k tons of waste each year, with a significant chunk coming from discarded print materials. Going green by reducing print can help make your event marketing presence more eco-friendly and sustainable.
By exploring digital alternatives, reducing waste, and staying nimble in their approach, Trade Show Pros can ensure their marketing efforts remain effective. Staying ahead of the curve is the name of the game–ditching print is how you play.
