Prepping for Pack Expo
F2B’s Tech Trend Insights for Pack Expo East Pack Expo is the international and multi-location event of the season for exhibiting professionals in the processing and packaging industry. With Expo East approaching in a few weeks in Philly, we want to highlight some of the reasons why elevating your exhibit with the use of interactive […]
Trade Show Truths
Transforming Costs into Customers Let us share a little secret–the key to making trade shows a game-changer for your business lies not just in showing up, but in showing off. Aided by Conference Source, we’re exploring some stats from 2023, and how we can learn from them. Only businesses that invest in their booth make […]
Illuminating Innovation
How LEDs are Transforming Trade Show Exhibits We’re on the forefront of an exhibitor revolution, with the next generation of marketers calling for the widespread adoption of technology for sales. Exhibitors are bidding farewell to traditional fabric backgrounds and embracing sleek LED screens, unlocking a realm of creativity and flexibility like never before. 🌐 Dynamic […]
The Power of Presence
Why In-Person Events are Here to Stay In an era dominated by digital communication, the question arises: Why should marketers invest effort in trade shows and in-person events? Because they’re here to stay! The value of personal connections can’t be underestimated. In a world filled with virtual interactions, the authenticity and impact of face-to-face engagement […]
Illuminating Insights
Exhibit Elevation Trends for 2024 As we step into plans for the new year on the show floor, a glimpse into the future unveils exciting trends set to redefine exhibitor success. The insights shared in the Trade Show News Network shed light on the anticipation surrounding 2024 trends, pointing towards a fusion of innovation and […]
The Print Problem
5 Reasons to Consider A Digital Transformation Staying relevant and adaptable with your marketing materials is crucial. While traditional print materials have long been a staple in this industry, it’s time to reevaluate their role in your strategy. Here are five compelling reasons why print might be a problem in your future, and you may […]
Commanding the Show
Giving Control to Customers Autonomy is a hot buzzword right now, and it’s no mystery why. People are craving control over their experience in the world. When AI is serving ads to people left and right and billboards are tracking your phones to serve content based on your purchases and location, it’s nearly impossible to […]
Beacons of the Future
Using Technology to Tell Your Brand Story Having a comprehensive brand message is half the battle when it comes to trade show and event marketing. The other half? Making sure it gets seen. The show floor is a fight for attention, with hundreds of other exhibitors showing off their best innovations and products, ready to […]
Sustainable Swaps for Marketing Collateral
Going Digital The trade show industry is known for big numbers. Millions of attendees, thousands spent on booths–but there’s one number we don’t talk about enough. Trade shows and conferences make a mind-boggling 600,000 tons of trash annually. That’s 2,000 Boeing 747s. How can we explore ways to significantly reduce this waste without breaking budgets […]
Event Experience Experts
Taking Cues from Pop-Up Stores to Boost Attendance and Excitement The line between trade show activations and pop-up shopping experiences has been blurring, and event pros should be embracing it with open arms. Events are all in one family, and these cousins can undoubtedly benefit from chatting at the reunion. The influencer and trend marketing […]