Turning Lead Into Gold
The Art of Storytelling on the Show Floor Every pitch starts with the elements of a story–the shared goals are all there. The challenge...
Selling Stories
Why You Should Reframe Your Pitch Stories are the fairy dust that turns ordinary interactions into meaningful connections. Pitches are old fashioned information overhauls,...
Leveling up your Trade Show
Gamification and Swag Bags We are all familiar with the swag bag vultures–attendees who browse the show floor with no other intent than simply...
Man Over Machine
How MFG Pros can Improve Event Marketing We all know that bringing big machines to trade shows creates a jaw-dropping spectacle, but the real...
Sustainable Swaps for Marketing Collateral
Going Digital The trade show industry is known for big numbers. Millions of attendees, thousands spent on booths–but there’s one number we don’t talk...
Event Experience Experts
Taking Cues from Pop-Up Stores to Boost Attendance and Excitement The line between trade show activations and pop-up shopping experiences has been blurring, and...
The Great Exhibition
Blueprints from the Past From the desk of our BD + Media Rep, Megan A. Granett. We’ve come a long way since 1851, but...
Enchant at Events
Eco-Friendly Booth Design Little known fact: F2B stands for Free 2 Be. Why? Because we believe that exhibitors should be free to be their...
Eat With Your Eyes
How food and beverage players are standing out at events. C-store + snack brands know better than anyone that people eat with their eyes,...
12 Reasons to Embrace Flexible Content
We all have experienced some kind of buyer’s remorse. Now imagine that feeling every time you set up your booth for a Trade Show....
Partner with F2B and get powerful service, support, and success. We supercharge your event presence with breakout visibility attention getting power. Our interactive video walls, touch tables, LEDs, and customized kiosks stop traffic and grab eyeballs for powerful engagement, more leads, and greater sales.
