Ditch Print – Dominate with Digital

The old-school rigidity of printed materials is like trying to fit a square peg into a round hole.

We left print mailers behind over a decade ago for email lists, so why aren’t we giving in-person events the same digital makeover? We’re all craving something new every five seconds, and let’s face it, nobody’s got time for anything with a dated vibe.

Goodbye, printed brochures and fabric booth dressings—nice knowing you, but you’ve got some fatal flaws that are a real buzzkill.

1. Can’t Edit on the Fly:

Final mockups don’t always translate. Once those materials hit the printer, it’s like they’re set in stone. Images don’t always play nice, fonts can get wonky, and good luck fixing a typo without a time machine. Real-time edits? Forget about it. You’re stuck with what you’ve got until next year’s event.

2. Risky Business:

Traditional stuff is like a delicate flower in a storm. Rainy day? Your boxes on the loading dock are toast. Coffee spill? RIP to that pristine booth. A snagged purse? There goes your tablecloth. It’s like walking on eggshells just to make a lasting impression, and any mishap can tarnish your professional shine.

3. Message Conundrum:

Ever tried fitting an essay on a banner? Yeah, it’s a mission impossible. Traditional materials force us into a messaging diet plan—we’re talking super simple or singular messages. Customers might leave scratching their heads, wondering what you’re all about.

4. Outdated in a Flash:

Marketing’s all about staying fresh, but traditional materials age faster than a banana in the sun. Want to flaunt a new product or show off a recent success? Say hello to a hefty bill for reprinting everything. It’s like throwing money at the wind.

5. Trash Talk:

Aside from marketing headaches, let’s talk about the environment. Cardboard boxes, forgotten pamphlets, stained fabric—hello, 200,000 tons of trash from trade shows each year. We’ve got to be eco-warriors, not contributors to the garbage dump.

So, here’s the deal: In-person events are getting a facelift, and it’s time to say a wistful goodbye to the print era. Diving into the digital world not only makes us nimble and budget-savvy but also aligns with the green wave we’re all riding. Let’s shake off the limitations, embrace innovation, and create memorable experiences that leave an impact without trashing the planet. It’s a new dawn for marketing at in-person events—let’s ride the wave together!