How MFG Pros can Improve Event Marketing
We all know that bringing big machines to trade shows creates a jaw-dropping spectacle, but the real magic happens when we take that “wow” moment and turn it into something people can understand and interact with.
This can be hard to accomplish on the floor, with most machines acting as large props with no full function. Not to mention: often-overlooked drayage costs, with machines eating up thousands of dollars and hundreds of square footage in booths at every show.
The question is, how to maintain the massive impact of bringing a machine, while making sure the money that is spent on show efforts provides a return on investment.
We have the answer: the seamless integration of touchscreen kiosks into trade show exhibits. These tech wonders not only engage your audience and provide autonomy, but help keep those shipping bills minimal.
Here are some of the top ways our partners use our Draft Table line and custom software offerings to pack the biggest punch.
1. Interactive Models
Imagine turning your impressive machinery into interactive models that attendees can explore with just a tap. Real engagement–low effort. They can swipe, tap, and interact with digital representations of your machines, getting a comprehensive understanding of what you’re all about, seeing processes in action at a level that is accessible to them.
2. Deeper Dives
Offer attendees the chance to go beyond the surface and dive into the nitty-gritty details of your machines. They can explore every step on the assembly line, inspect intricate components, and even activate certain processes to see how it all comes together. From virtual warehouse tours, to fact matching games that increase brand retention, you can create a full circle experience.
3. Tailored Experiences
These kiosks are super versatile. You can customize the content to match the interests and needs of your audience. Insights into their on floor interactions feed into your sales team’s follow up, informing ways to contact and educate customers after they leave the floor. Digital media kit integration enables leads to take your brand package home in their pocket, letting them explore it on their own terms long after your initial contact.
4. Lasting Impressions
By giving attendees the chance to interact with your machines in this dynamic way, you’re not just creating a fleeting “wow” moment; you’re making a lasting impression. They’ll remember the depth of engagement and the knowledge they gained at your exhibit.
5. Drayage Savings
Now, here’s the money-saving part. Bringing in those colossal machines to trade shows isn’t just impressive; it’s costly when it comes to drayage. But with touchscreen kiosks, you can significantly reduce the need for transporting heavy equipment. That’s dollars back in your pocket.
In a nutshell, for MFG Pros looking to make a splash at trade shows and keep shipping costs in check, it’s all about going beyond the surface-level amazement. The integration of touchscreen kiosks into your exhibit can be a game-changer. It transforms that initial impression into deep engagement while also helping you cut down on the logistical expenses of hauling heavy machinery. Let’s bring the power of touch to our trade show exhibits, engage our audience, and save those drayage dollars for what really matters.
