We all have experienced some kind of buyer’s remorse. Now imagine that feeling every time you set up your booth for a Trade Show.

No brand stays the exact same for the whole calendar year. So why should your booth?

You launch new products, write more case studies, and create bigger and better content to highlight your brand. Printed backdrops and pamphlets eventually become out of date, and your exhibitor team is left scrambling to provide information on what prospective buyers are actually interested in.

Here are 12 Reasons to Embrace Flexible Content:

Traditional Tables

1. Fabric backgrounds start to fade–and the content loses relevance
2. Paper collateral folds, rips, and doesn’t update in real time
3. Interested leads have trouble finding the information they need with limited content on the floor

Interactive Media Kits

1. Track metrics on prospect interaction in real time
2. Endless product education at prospects fingertips
3. Can be taken off the floor for further learning

Flexible Booths

1. New product launches, case studies, and content can be displayed with ease
2. Optimized booths for any show floor space–from inline to islands
3. Interactive media kits open a new world of education–tailored to the lead’s needs, and providing important prospect data

LED Walls and Counters

1. Win over fleeting attention spans with dynamic content
2. Display specific material at various times
3. Modular use to turn any space into the perfect place for education

By incorporating interactive technology into your design, you can avoid having to face the same stagnant setup, and can educate on new innovations with ease.

Optimize your footprint for each and every show with modular designs–LEDS display new and innovative processes with ease, and you’ll always be ready to pull up the product information a prospect needs with an Interactive Kiosk. Not convinced yet?