Gamification and Swag Bags

We are all familiar with the swag bag vultures–attendees who browse the show floor with no other intent than simply making sure they get as much branded swag to stuff into their suitcase as possible. Imagine how much impact it would have if those attendees alone had to stop and engage with a brand in order to grab a goodie?

Now, we aren’t saying that it’s a guaranteed conversion from browser to benefactor, but what we can promise is that this one trick will make all of your interactions on the floor stronger, funner, and more memorable.

Gamification. Taking your brand materials and making a fun, competitive, experience in exchange for your goodies.

1. Elevated Swag Bag Appeal

At a trade show, attendees face a choice between a regular branded football and one signed by Super Bowl winners. The preference for higher-value prizes is tangible. Gamification will allow attendees to compete for the chance to win–giving lead information for leaderboard spots, strengthening the association of your brand and products with desirability and value.

2. Increased Foot Traffic and Meaningful Conversations

Gamification creates a buzz around your booth that attracts more visitors. Longer lines at your booth provide more opportunities to spark meaningful conversations with potential leads. As attendees engage with your game, you have the chance to introduce them to your products or services and discuss how they can benefit from what you offer.

3. Storytelling Opportunities

Engaging in competition at events creates memorable brand moments for attendees. Whether they win or get close, they leave with shareable stories. These experiences are shared with friends, keeping your brand top of mind long after the show is over. Word-of-mouth recommendations hold influence, and attendees’ stories of almost winning your company’s fantastic prizes can lead to heightened interest and inquiries.

4. Improved Brand Recall

Traditional giveaways of pens or stress balls often get overlooked or lost. The addition of gamification keeps your brand name fresh in attendees’ minds, thanks to the excitement and anticipation surrounding valuable prizes. Enhanced brand recall can result in increased post-trade show engagement and, ultimately, conversions as a result of the positive emotional connection fostered through these experiences.

Incorporating gamification into your lead capture plan at trade shows can transform your booth into a dynamic and engaging space that draws attendees in and keeps them talking about your brand long after the event is over. By offering valuable prizes, attracting more foot traffic, and creating memorable experiences, you can elevate your trade show success and leave a lasting impact on potential leads.

So, the next time you plan your trade show strategy, consider how gamification can help you achieve your goals and make your swag bags pack a true punch. Remember, in the world of trade shows, it’s not about how many pens end up on desks; it’s about how many conversations and connections you make that lead to lasting business relationships.