If not used correctly, touchscreen displays are digital gems that can quickly become budget busters and a source of frustration.

We’ve discovered some of the biggest flubs that the pros make, and uncover how to fix them.

Bad Placement:

Let’s get straight to the point – bad touchscreen placement can make attendees steer clear of your exhibit faster than you can say “technology fail.” Placing a touchscreen at the back of your booth is like hiding a treasure chest at the bottom of the ocean – no one will find it.

How to Fix It:

The solution is simple: put your touchscreen front and center. Make it impossible for attendees to miss. This way, it’s easy to spot, easy to use, and adds an impressive touch to your aisle placement. Grab the attention of passersby, gently lead them in, and make sure your story takes the spotlight.

No Call to Action:

Imagine this – a big touchscreen sits silently in your booth, and attendees walk right by it, clueless about what to do. It’s like having a spaceship at your fingertips without any idea of how to access the control panels.

How to Fix It:

Let’s cut through the confusion. Give your prospects clear instructions on the screen and guide them with your voice. Craft straightforward and captivating calls to action (CTAs) that tell people exactly what to do:

• “Explore new products inside”

• “Important info at your fingertips. Touch here.”

• “Hey you! Interact with me.”

• “Step right up, play to win.”

• “Discover our story here.”

• “Unlock education via interaction.”

These CTAs act like street signs and stoplights, directing attendees straight to your touchscreen experience.

Passive Mindset:

Here’s the deal – your team needs to be best buds with your touchscreen before the event. Exhibitors who actively promote and recruit users for their screens get the biggest rewards. Those who simply sit back and hope the touchscreen does all the work are setting themselves up for disappointment.

How to Fix It:

Transform your team from bystanders into superheroes by teaching them to use the touchscreen as a powerful tool. It’s not a passive member of the team; it’s an active player. Whether it supports your sales pitch or becomes a fun game during a conversation, it (or your sales team) should never be something that stands by idly.

Technology, including touchscreens, is an accelerator, but it needs proper implementation to truly shine. Don’t point fingers at your touchscreen for poor ROI or lackluster performance. Instead, take charge and make it a central part of your exhibition strategy.

By following these no-nonsense guidelines, you can turn your touchscreen into a game-changing asset that boosts your brand and your event success.

And remember, if you need a hand in getting the most out of your digital strategy, just reach out. We’re here to help.