Each year, the greatest artists in the design and advertising industries are celebrated at the Design & Art Direction Awards show in London. The D & AD Pencil award is recognized all over the world as a symbol of creative achievement by the best and brightest. In addition to celebrating these achievements, D & AD showcases these works of art, and seeks to cultivate new talent in the industry.
F2B Services supplied interactive touch technology to D & AD this year, while working with Getty Images to showcase the fantastic talents of their celebrity photographers. As attendees, judges, and award winners had private photo shoots throughout the event, F2B’s Slim units displayed these amazing photos through the use of F2B’s custom software. Attendees could not only view and interact with their photographs, but also share them with friends through email and social media. The custom program also integrated multiple interactive magazines produced by Getty Images, showcasing some of this year’s greatest work and providing a channel for Getty Images to tell their story while interacting with clients, partners, and guests.